2026 Brand Licensing Trade Fair

LICENSING JAPAN 2026 is the largest trade fair for brand and character licensing, connecting licensors, agents, manufacturers, and retailers in Tokyo.

About This Fair

The 19th LICENSING JAPAN stands as the leading event in Asia for character and brand licensing. Gathering professionals from across the globe, the fair provides outstanding opportunities to connect, showcase, and expand in the world of intellectual property. Bringing together a diverse mix of industries, this annual event plays a vital role in driving the licensing ecosystem in Japan and beyond.

Event Highlights

  • Comprehensive platform for character, brand, and trademark licensing
  • Dedicated exhibition zones for artwork, entertainment, sports, and publishing IPs
  • Live demonstrations and showcases of new and trending licensed products

Exhibitor and Visitor Profile

The event attracts a diverse range of participants, including:

  • Licensors and licensing agents eager to present new properties
  • Manufacturers and product developers seeking unique brand tie-ups
  • Retailers and distributors looking for the latest IPs and collaboration opportunities
  • Marketing professionals and service providers targeting brand expansion

LICENSING JAPAN is a trade-only event, ensuring interactions are highly relevant and business-focused. Pre-registration is mandatory, and participation offers unparalleled access to new contacts and market data.

Why Attend LICENSING JAPAN?

  • Get exclusive insights into the future of character and brand licensing in Japan
  • Meet leading exhibitors representing various sectors
  • Discover business matchmaking and networking opportunities

Opportunities for Business Growth

At the heart of LICENSING JAPAN is the opportunity to expand brands and intellectual properties across multiple markets. Exhibitors gain direct exposure to potential licensees, while visitors can spot new products and trends that can transform their offerings. The event also provides valuable connections for those interested in interpretation meetings or support with market entry.

How to Prepare

  • Register early to secure your spot and take advantage of pre-event matchmaking
  • Research major trends in the Japanese and global IP industries
  • Consider leveraging local support services for language and logistics

For more details or to plan your visit, check the official website.

FAQ

LICENSING JAPAN is open to trade visitors only, including professionals involved in licensing, manufacturing, retail, and related services. Check the official website.
The fair showcases intellectual properties from characters, brands, arts, entertainment, publishing, sports, and more.
Online registration is required to attend. Registration for the 2026 edition opened in March. Check the official website.
LICENSING JAPAN is organized by RX Japan Ltd., a leading trade show organizer in Japan.