2026 International Fresh Food Trade Fair

Explore the 4th JFEX FRESH SUMMER, Japan's leading international expo for fresh foods connecting global brands with Japanese buyers.

About This Fair

The 4th JFEX FRESH SUMMER - JAPAN INT'L FRESH FOOD EXPO stands as a premier event for the fresh food industry, uniting global suppliers and high-profile Japanese buyers. With a strong emphasis on quality agricultural goods, seafood, and livestock sectors, this expo serves as a powerful bridge for international brands aiming to expand into the Japanese market.

Main Features and Scope

  • Exhibitors present a broad selection of fresh foods such as fruits, vegetables, grains, fish, shellfish, meat, and eggs.
  • The event provides a platform for business negotiation and networking among trade professionals.
  • Participants benefit from Japan’s status as a major import market and a trendsetter in food retail.

Opportunities for Global Brands

  • Connect with top Japanese buyers including importers, wholesalers, retailers, and foodservice providers.
  • Exhibitors gain direct access to new business partnerships and distribution channels in Japan.
  • Focus on developing long-term supplier-buyer relationships through effective networking sessions.

Who Should Participate?

  • Global producers of fresh agricultural products, seafood, and livestock.
  • Companies aiming to introduce new products to the Japanese market.
  • Importers, distributors, retailers, and foodservice providers seeking innovative and high-quality offerings.

Professional attendees looking to maximize their success at this expo can benefit from solutions like our Interpretation & Meetings and Local Support Hub services.

Registration Process

  • Visitors can pre-register online for free until just before the event starts.
  • After the pre-registration deadline, an admission fee applies for those wishing to attend.
  • Trade professionals are encouraged to register early to ensure free and smooth entry.

Why Attend the 4th JFEX FRESH?

  • Experience the diversity and quality of fresh food from around the world, all under one roof.
  • Stay ahead of market trends and consumer preferences within the Japanese food industry.
  • Capitalize on targeted networking and learn about market entry strategies for Japan.

To discover more international trade fairs in Japan, visit our Trade Fairs listings.

FAQ

The expo is designed for trade professionals including importers, wholesalers, retailers, distributors, and foodservice providers interested in fresh food products.
Products on display include fresh vegetables, fruits, grains, seafood, shellfish, seaweed, beef, pork, chicken, and eggs.
Visitors can register online for free before the deadline. After June 19, 2026, a JPY 5,000 admission fee applies. Check the official website.
The expo is organized by RX Japan Ltd., a leading company in international exhibition management.